Two Great Books, changing the direction of our economy: Hot, Flat and Crowded - Why We Need a Green Revolution and How It Can Renew America, and Stirring It Up - How to Make Money and Save the World.
Hot, Flat and Crowded - With promotional appearances on everything from Meet The Press to David Letterman, 3 time Pulitzer Prize winner and uber-popular New York Times columnist/juggernaut Thomas Friedman is kicking off a new era, bringing intellectual reason to the masses. The core message of this book, Americans must get strategically involved in the fight against global warming, is supported by rationales both economic and environmental. We like Friedman because his style is fearlessly non-partisan.
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Stirring It Up - Noted green speaker, revered eco-evangelist, founder and creator of ClimateCounts, chairman and co-founder of O'Naturals (the world's first organic fast food chain), CE-Yo of Stonyfield Farm (world's #1 organic yogurt brand), kid's soccer coach, and now author, Gary Hirshberg (phew!) -- has released his first book. In it, Mr. Hirshberg presents dozens of bottom line success stories in effort to persuade more businesses and institutions to take authentic steps towards environmental sustainability. Read it and learn about the successful companies that are making billions appealing to our better natures.
The Good News
These books represent a new phase in eco-awareness. Their appeal is broader and more infectious than the even the most profound works of our favorite environmentalists. All of a sudden "making money and saving the world" doesn't sound like pie in the sky, "National Security" connecting to "Eco Sustainability" gains real credibility, and "strategic" economic initiatives = paying close attention to ecological assets. Even further, mission-oriented entrepreneurs and smart policy makers are connecting with the values of environmentally-informed Americans to create synergistic, mutual, profitable returns. And therein, lies the beginning of our sustainable economy.
Check out these books -- and the links below, to learn more.